Joffre Swait́
Erasmus University Rotterdam(NL)
Publications by Year
Research Areas
Economic and Environmental Valuation, Consumer Market Behavior and Pricing, Decision-Making and Behavioral Economics, Transportation Planning and Optimization, Consumer Behavior in Brand Consumption and Identification
Most-Cited Works
- Stated choice methods analysis and applications(2000)
- → Brand Equity as a Signaling Phenomenon(1998)1,876 cited
- → Brand Credibility, Brand Consideration, and Choice(2004)1,264 cited
- → The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models(1993)1,129 cited
- → A comparison of stated preference methods for environmental valuation(1996)719 cited
- → Brands as Signals: A Cross-Country Validation Study(2005)617 cited
- → The impact of brand credibility on consumer price sensitivity(2002)551 cited
- →