Cleopatra Veloutsou
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Customer Service Quality and Loyalty, Corporate Identity and Reputation, Technology Adoption and User Behaviour
Most-Cited Works
- → Consumer engagement in online brand communities: a social media perspective(2015)1,149 cited
- → Metaverse marketing: How the metaverse will shape the future of consumer research and practice(2022)785 cited
- → Capturing consumer engagement: duality, dimensionality and measurement(2016)546 cited
- → Beyond technology acceptance: Brand relationships and online brand experience(2011)523 cited
- → Brand relationships through brand reputation and brand tribalism(2008)498 cited
- → Brand evaluation, satisfaction and trust as predictors of brand loyalty: the mediator-moderator effect of brand relationships(2015)288 cited
- → Working consumers: Co-creation of brand identity, consumer identity and brand community identity(2016)282 cited
- → University selection: information requirements and importance(2004)244 cited
- → Measuring customer satisfaction in the fast food industry: a cross‐national approach(2004)236 cited
- → A cross‐industry comparison of customer satisfaction(2006)216 cited