George John
Bharathidasan University(IN)
Publications by Year
Research Areas
Consumer Market Behavior and Pricing, Merger and Competition Analysis, Customer Service Quality and Loyalty, Digital Platforms and Economics, Outsourcing and Supply Chain Management
Most-Cited Works
- → Do Norms Matter in Marketing Relationships?(1992)2,217 cited
- → Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships(1990)1,923 cited
- → Performance Outcomes of Purchasing Arrangements in Industrial Buyer-Vendor Relationships(1990)1,564 cited
- → The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels(1988)1,419 cited
- → An Empirical Investigation of Some Antecedents of Opportunism in a Marketing Channel(1984)932 cited
- → The Reliability and Validity of Key Informant Data from Dyadic Relationships in Marketing Channels(1982)612 cited