Joni Salminen
Publications by Year
Research Areas
Persona Design and Applications, Innovative Human-Technology Interaction, Service and Product Innovation, Technology Use by Older Adults, Digital Marketing and Social Media
Most-Cited Works
- → Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda(2020)479 cited
- → Developing an online hate classifier for multiple social media platforms(2020)283 cited
- → Creating and detecting fake reviews of online products(2021)263 cited
- → Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms(2022)221 cited
- → Deepfakes: Deceptions, mitigations, and opportunities(2022)167 cited
- → Anatomy of Online Hate: Developing a Taxonomy and Machine Learning Models for Identifying and Classifying Hate in Online News Media(2018)164 cited
- → Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data(2018)156 cited
- → Employing large language models in survey research(2023)105 cited
- → A Literature Review of Quantitative Persona Creation(2020)104 cited
- → Are Personas Done? Evaluating Their Usefulness in the Age of Digital Analytics(2018)99 cited