Uwana Evers
Publications by Year
Research Areas
Behavioral Health and Interventions, Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Cultural Differences and Values, Health Literacy and Information Accessibility
Most-Cited Works
- → Customer engagement with tourism social media brands(2016)771 cited
- → Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent(2017)482 cited
- → Identifying influencers on social media(2020)228 cited
- → Majority acceptance of vaccination and mandates across the political spectrum in Australia(2019)89 cited
- → Exploring materialism and frugality in determining product end‐use consumption behaviors(2018)78 cited
- → Are value–behavior relations stronger than previously thought? It depends on value importance(2021)75 cited
- → ‘Get Your Life Back’: process and impact evaluation of an asthma social marketing campaign targeting older adults(2013)70 cited
- → Asthma and ageing: an end user's perspective ‐ the perception and problems with the management of asthma in the elderly(2011)61 cited
- → Support for a COVID-19 vaccine mandate in the face of safety concerns and political affiliations: An Australian study(2021)57 cited
- → On the relationship between valence and arousal in samples across the globe.(2022)53 cited