Ellen R. Foxman
Bentley University(US)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty, Media, Gender, and Advertising, Digital Marketing and Social Media, Ethics in Business and Education
Most-Cited Works
- → Family Members' Perceptions of Adolescents' Influence in Family Decision Making(1989)309 cited
- → Information Technology, Marketing Practice, and Consumer Privacy: Ethical Issues(1993)224 cited
- → An Investigation of Factors Contributing to Consumer Brand Confusion(1990)148 cited
- → Adolescents' influence in family purchase decisions: A socialization perspective(1989)121 cited
- → Consumer brand confusion: A conceptual framework(1992)110 cited
- Adolescents' and Mothers' Perceptions of Relative Influence in Family Purchase Decisions: Patterns of Agreement and Disagreement(1988)
- Children's Influence in Family Decisions and Consumer Socialization: a Reciprocal View(1987)
- → Disclaimer Footnotes in Ads: Discrepancies between Purpose and Performance(1988)45 cited
- Why IT Executives Should Help Employees Secure Their Home Computers(2008)
- → The Representation of Diversity in Marketing Principles Texts: An Exploratory Analysis(1999)26 cited