Stefano Puntoni
Welsh Government(GB)California University of Pennsylvania(US)William P. Wharton Trust(US)University of Pennsylvania(US)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, AI in Service Interactions, Ethics and Social Impacts of AI, Social and Intergroup Psychology
Most-Cited Works
- → Consumers and Artificial Intelligence: An Experiential Perspective(2020)927 cited
- → Identity-based consumer behavior(2012)574 cited
- → Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior(2018)254 cited
- → Assessing Marketing Performance: Reasons for Metrics Selection(2004)248 cited
- → Bilingualism and the Emotional Intensity of Advertising Language(2008)244 cited
- → Preference for Human (vs. Robotic) Labor is Stronger in Symbolic Consumption Contexts(2020)210 cited
- → Psychological reactions to human versus robotic job replacement