Francisco Guzmán
University of North Texas(US)Glenn Research Center(US)Bryan College(US)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Natural Language Processing Techniques, Topic Modeling, Health and Lifestyle Studies
Most-Cited Works
- → CCNet: Extracting High Quality Monolingual Datasets from Web Crawl Data(2019)242 cited
- → How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study(2018)223 cited
- → The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management(2017)200 cited
- → A consumer-perceived consumer-based brand equity scale(2016)190 cited
- → Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward(2022)162 cited
- → WikiMatrix: Mining 135M Parallel Sentences in 1620 Language Pairs from Wikipedia(2021)146 cited