Lea Dunn
University of Washington(US)Brooks Rand Instruments (United States)(US)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Social and Intergroup Psychology, Media Influence and Health, Psychology of Moral and Emotional Judgment
Most-Cited Works
- → The Impact of Fear on Emotional Brand Attachment(2014)172 cited
- → Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth(2020)156 cited
- → Self-Threat and Product Failure: How Internal Attributions of Blame Affect Consumer Complaining Behavior(2012)86 cited
- → A Little Piece of Me: When Mortality Reminders Lead to Giving to Others(2020)62 cited
- → Tainted by Stigma: The Interplay of Stigma and Moral Identity in Health Persuasion(2021)16 cited
- → Is This for Me? Differential Responses to Skin Tone Inclusivity Initiatives by Underrepresented Consumers and Represented Consumers(2024)11 cited
- → The brand that wasn’t there: The impact of brand displacement on viewer engagement and brand attitude(2022)6 cited
- Customer Empathetic Responses Toward Brands Being Treated Unfairly(2016)
- → A framework for considering dissociative identity effects in consumption(2019)4 cited
- → Identity salience moderates the effect of social dominance orientation on COVID-19 ‘rule bending’(2021)3 cited