José Enrique Bigné Alcañiz
Universitat de València(ES)Instituto de Tecnología Química(ES)American Marketing Association(US)
Publications by Year
Research Areas
Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Organizational Management and Innovation, Advertising and Communication Studies, Customer Service Quality and Loyalty
Most-Cited Works
- → Tourism image, evaluation variables and after purchase behaviour: inter-relationship(2001)1,845 cited
- → The theme park experience: An analysis of pleasure, arousal and satisfaction(2004)892 cited
- → Virtual and augmented reality: Advancing research in consumer marketing(2020)484 cited
- → The functional-psychological continuum in the cognitive image of a destination: A confirmatory analysis(2008)413 cited
- → The impact of experiential consumption cognitions and emotions on behavioral intentions(2008)397 cited
- → Emotions in segmentation(2004)347 cited