Vartika Srivastava
Indian Institute of Technology Bombay(IN)
Publications by Year
Research Areas
Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Sentiment Analysis and Opinion Mining, Market Dynamics and Volatility, Monetary Policy and Economic Impact
Most-Cited Works
- → Enhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors(2019)183 cited
- → Beyond stars: role of discrete emotions on online consumer review helpfulness(2023)13 cited
- Motivations and Outcomes of Seeking Online Consumer Reviews: A Literature Synthesis(2018)
- Management Response Strategies For Varying Sentiments and Emotions in Online Consumer Reviews(2018)
- → Harnessing artificial intelligence (AI) for interactive branding(2026)
- Consumer Ambivalence, Dissonance, and Indifference – Apples, Oranges, and Pears Or Peas in the Same Pod?(2018)
- → Shall One Sit “Longer” for a Free Lunch? Impact of Trading Durations on the Realized Variances and Volatility Spillovers(2019)
- → Israel-Hamas War and its impact to the US Stock market: An Event Study(2026)