Ketan Wadhwani
Mudra Institute of Communications Ahmedabad(IN)
Publications by Year
Research Areas
Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Recommender Systems and Techniques, Behavioral Health and Interventions, Social Media in Health Education
Most-Cited Works
- → Artificial intelligence consumer behavior: A hybrid review and research agenda(2023)130 cited
- → AI advertising: An overview and guidelines(2023)121 cited
- → Multichannel Consumer Service Integration of Recommendation Systems(2023)3 cited
- → Sustainable Entrepreneurship – A Dyad Case Study on Recycling(2022)2 cited