Hyojin Lee
San Jose State University(US)
Publications by Year
Research Areas
Education and Learning Interventions, Educational Research and Pedagogy, Healthcare Education and Workforce Issues, Consumer Behavior in Brand Consumption and Identification, Cultural Differences and Values
Most-Cited Works
- → The Impact of Other Customers on Customer Citizenship Behavior(2013)219 cited
- → Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level(2014)155 cited
- → A “Wide” Variety: Effects of Horizontal versus Vertical Display on Assortment Processing, Perceived Variety, and Choice(2016)125 cited
- → “Too true to be good?” when virtual reality decreases interest in actual reality(2018)122 cited
- → The Role of Temporal Distance on the Color of Future-Directed Imagery: A Construal-Level Perspective(2016)76 cited
- → Neurological evidence for the role of construal level in future-directed thought(2017)37 cited
- → Examining consumers’ sensory experiences with color: A consumer neuroscience approach(2020)33 cited
- → Deep Learning-Assisted Multi-Dimensional Modulation and Resource Mapping for Advanced OFDM Systems(2018)13 cited
- → The Effects of Avatar Human‐Likeness on Psychological Closeness in Virtual‐Reality(2024)10 cited
- → Educational Needs Assessment of Green Care Business Managers(2018)2 cited