Piyush Sharma
Manipur University(IN)
Publications by Year
Research Areas
Customer Service Quality and Loyalty, Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies, Digital Marketing and Social Media, Technology Adoption and User Behaviour
Most-Cited Works
- → ALBERT: A Lite BERT for Self-supervised Learning of Language\n Representations(2019)4,061 cited
- → Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness(2010)442 cited
- → Managing uncertainty during a global pandemic: An international business perspective(2020)439 cited
- → Impulse buying and variety seeking: A trait-correlates perspective(2009)434 cited
- → Impact of store environment on impulse buying behavior(2013)410 cited
- → Measuring personal cultural orientations: scale development and validation(2009)384 cited
- → Consumer ethnocentrism: Reconceptualization and cross-cultural validation(2014)217 cited
- → Demystifying Intercultural Service Encounters(2009)180 cited
- → Marketing resources, performance, and competitive advantage: A review and future research directions(2016)173 cited