Ying Xu
Harbin Institute of Technology(CN)Heilongjiang Institute of Technology(CN)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Banking stability, regulation, efficiency, Electric Power System Optimization, Optimal Power Flow Distribution
Most-Cited Works
- → Exploring the impact of athlete brand image on fans’ behavioural outcomes: the role of emotional attachment and perceived price value(2024)23 cited
- → Hedging with Interest Rate and Credit Derivatives by Banks(2007)19 cited
- → Understanding How Streamer’s Self-Presentation in E-Commerce Live Streaming Affects Consumers: The Role of Persuasion Knowledge(2024)12 cited
- → 62nd ORCA Congress. July 1-4, 2015, Brussels, Belgium: Abstracts(2015)2 cited
- → Adaptive Multi-Objective Bayesian Optimization Approach for Capacity Planning of the Interconnected Offshore Wind Farms(2025)1 cited
- → Noise-aware Bayesian optimization approach for capacity planning of the distributed energy resources in an active distribution network(2025)