Han Gong
Shanghai University of Finance and Economics(CN)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Cultural Differences and Values, Psychology of Moral and Emotional Judgment, Social and Intergroup Psychology, Decision-Making and Behavioral Economics
Most-Cited Works
- → Construal levels and moral judgment: Some complications(2012)100 cited
- → Team diversity as dissimilarity and variety in organizational innovation(2019)50 cited
- → How hand gestures influence the enjoyment in gamified mobile marketing(2018)25 cited
- → The Minimal Deviation Effect: Numbers Just above a Categorical Boundary Enhance Consumer Desire(2018)19 cited
- → The Illusion of Double‐Discount: Using Reference Points in Promotion Framing(2019)15 cited
- → Commentaries and Rejoinder on(2014)11 cited
- → WITHDRAWN: Consequences are far away: Psychological distance affects modes of moral decision making(2012)10 cited
- → Being a Parent Together: Parental Role Salience Promotes an Interdependent Self-Construal(2018)7 cited
- Left prefrontal cortex activation during semantic encoding accessed with functional near infrared imaging.(2000)
- → Creativity Booster: How Time versus Money Impacts Creative Performances(2019)3 cited