Goutam Chakraborty
Chandigarh University(IN)Oklahoma State University(US)Iwate Prefectural University(JP)
Publications by Year
Research Areas
Neural Networks and Applications, Customer Service Quality and Loyalty, Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Consumer Market Behavior and Pricing
Most-Cited Works
- → Perceived travel risks regarding terrorism and disease: The case of Thailand(2008)570 cited
- → Consumer evaluation of multi-product bundles: An information integration analysis(1991)238 cited
- Text Mining and Analysis: Practical Methods, Examples, and Case Studies Using SAS(2013)
- → Alternative Modes of Self‐Construal: Dimensions of Connectedness–Separateness and Advertising Appeals to the Cultural and Gender‐Specific Self(2000)147 cited
- → Consumer evaluation of brand alliance signals(2006)140 cited
- → Predicting the Risk of Chronic Kidney Disease (CKD) Using Machine Learning Algorithm(2020)127 cited
- → An empirical investigation of antecedents of B2B Websites’ effectiveness(2002)117 cited