Philip D. Cooper
Publications by Year
Research Areas
Customer Service Quality and Loyalty, Leadership and Management in Organizations, Quality and Supply Management, Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies
Most-Cited Works
- → Unique aspects of marketing industrial services(1988)127 cited
- → Additional Evidence on the Limited Size of Evoked and Inept Sets of Travel Destinations(1979)68 cited
- Health care marketing: Issues and trends(1979)
- → Health Care Marketing: A Foundation for Managed Quality(1995)25 cited
- → APPLYING A SERVICES MARKETING ORIENTATION TO THE INDUSTRIAL SERVICES SECTOR(1988)19 cited
- → Altering Corporate Strategic Criteria to Reflect the Changing Environment: The Role of Life Satisfaction and the Growing Senior Market(1988)16 cited
- → A Process for Developing New Health Services(1980)9 cited
- → Entry Strategies for Marketing in Ambulatory and Other Health Delivery Systems(1979)8 cited
- → Managed Care Positives and Negatives for Health Care Marketing(1996)3 cited
- → The integration of a Logistical Decision-Making Framework into Nonprofit Marketing(1981)2 cited