Scott A. Neslin
Dartmouth College(US)
Publications by Year
Research Areas
Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies, Customer churn and segmentation, Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty
Most-Cited Works
- → Challenges and Opportunities in Multichannel Customer Management(2006)1,116 cited
- → Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions(2001)1,032 cited
- → Revenue Premium as an Outcome Measure of Brand Equity(2003)984 cited
- → Multichannel customer management: Understanding the research-shopper phenomenon(2007)975 cited
- Sales Promotion: Concepts, Methods and Strategies(1990)
- → Customer Channel Migration(2008)600 cited
- → Consumer Promotions and the Acceleration of Product Purchases(1985)416 cited