Hira Zahid
University of Okara(PK)University of Education(PK)
Publications by Year
Research Areas
Technology Adoption and User Behaviour, Online Learning and Analytics, AI in Service Interactions, Customer Service Quality and Loyalty, Sustainable Supply Chain Management
Most-Cited Works
- → Exploring the impact of generative AI-based technologies on learning performance through self-efficacy, fairness & ethics, creativity, and trust in higher education(2024)121 cited
- → Industry 4.0 technologies and sustainable performance: do green supply chain collaboration, circular economy practices, technological readiness and environmental dynamism matter?(2024)56 cited
- → Generative Artificial Intelligence ( ChatGPT ‐4) and Social Media Impact on Academic Performance and Psychological Well‐Being in China's Higher Education(2024)28 cited
- → Learning and Teaching in the Era of Generative Artificial Intelligence Technologies: An In‐Depth Exploration Using Multi‐Analytical SEM ‐ ANN Approach(2025)21 cited
- → Empowering Academic Performance through Generative AI: The Role of Collaborative E-Learning and Effort Expectancy(2025)1 cited
- → Investigating the Tourists' Attitudes and Intention to Visit Green Hotels probing through Eco-Elements: the Moderating Role of Green Trust(2025)