Jangsun Hwang
Korea University(KR)
Publications by Year
Research Areas
Digital Marketing and Social Media, Technology Adoption and User Behaviour, Metamaterials and Metasurfaces Applications, Consumer Behavior in Brand Consumption and Identification, Graphene and Nanomaterials Applications
Most-Cited Works
- → Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity(2002)1,046 cited
- → Potential toxicity of polystyrene microplastic particles(2020)633 cited
- → An assessment of the toxicity of polypropylene microplastics in human derived cells(2019)623 cited
- → How Consumers Evaluate eWOM (Electronic Word-of-Mouth) Messages(2008)469 cited
- → Effects Of Structural And Perceptual Factors On Attitudes Toward The Website(2003)188 cited
- → Biomimetics: forecasting the future of science, engineering, and medicine(2015)185 cited
- → Gearing up for mobile advertising: A cross‐cultural examination of key factors that drive mobile messages home to consumers(2008)146 cited
- → Corporate Web Sites as Advertising(2003)127 cited
- → Exosome-based photoacoustic imaging guided photodynamic and immunotherapy for the treatment of pancreatic cancer(2020)118 cited