Yoram Wind

Publications by Year

Research Areas

Consumer Market Behavior and Pricing, Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Customer Service Quality and Loyalty, Innovation Diffusion and Forecasting

Most-Cited Works

• → Marketing Applications of the Analytic Hierarchy Process(1980)1,278 cited
• Industrial buying and creative marketing(1967)
• → Issues and Advances in Segmentation Research(1978)801 cited
• → Thirty Years of Conjoint Analysis: Reflections and Prospects(2001)766 cited
• → A General Model for Understanding Organizational Buying Behavior(1972)745 cited
• → Organizational Buying Behavior(1973)654 cited
• → THE MYTH OF GLOBALIZATION(1986)514 cited
• Product policy : concepts, methods, and strategy(1982)