Wayne D. Hoyer
The University of Texas at Austin(US)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty, Digital Marketing and Social Media, Consumer Retail Behavior Studies, Consumer Market Behavior and Pricing
Most-Cited Works
- → The Customer Relationship Management Process: Its Measurement and Impact on Performance(2004)1,654 cited
- → Consumer Cocreation in New Product Development(2010)1,331 cited
- → Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self(2011)1,259 cited
- → The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products(2006)1,225 cited
- → Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay(2005)1,167 cited
- → Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product(1990)953 cited