Rachna Kumar
Anna University, Chennai(IN)
Publications by Year
Research Areas
Technology Adoption and User Behaviour, Digital Marketing and Social Media, Outsourcing and Supply Chain Management, Innovation and Socioeconomic Development, Innovation and Knowledge Management
Most-Cited Works
- → Role of innovation in the relationship between organizational culture and firm performance(2013)237 cited
- → Investigating Uncertainty Avoidance and Perceived Risk for Impacting Internet Buying: A Study in Three National Cultures(2011)138 cited
- → THE IMPACT OF ENVIRONMENTAL UNCERTAINTY DIMENSIONS ON ORGANISATIONAL INNOVATIVENESS: AN EMPIRICAL STUDY ON SMEs(2011)55 cited
- → ASSESSING ORGANIZATIONAL READINESS FOR INNOVATION: AN EXPLORATORY STUDY ON ORGANIZATIONAL CHARACTERISTICS OF INNOVATIVENESS(2013)29 cited
- → Impact of knowledge management on the self-efficacy of entrepreneurs: Mexican SME context(2009)15 cited
- Impacting Innovativeness: The Role of Interpersonal Influences and Cultural Dimensions on Consumer Innovativeness(2016)
- → Business Process Outsourcing: A Manager’s Guide to Understanding the Market Phenomenon(2005)4 cited
- → Establishing Trust in Offshore Outsourcing of Information Systems and Technology (IST) Development(2008)2 cited
- → An Analysis of Direct and Moderation Effect on Online Shopping Attitude with special reference to Student Community of Coimbatore (India) based Colleges(2016)2 cited