Dongjin Li
Chung Yuan Christian University(TW)Yanbian University(CN)Beijing Electronic Science and Technology Institute(CN)Nankai University(CN)Shanghai Dianji University(CN)
Publications by Year
Research Areas
Digital Marketing and Social Media, Consumer Retail Behavior Studies, Customer Service Quality and Loyalty, Technology Adoption and User Behaviour, Consumer Behavior in Brand Consumption and Identification
Most-Cited Works
- → Country image, product image and consumer purchase intention: Evidence from an emerging economy(2012)321 cited
- → How WeChat can retain users: Roles of network externalities, social interaction ties, and perceived values in building continuance intention(2016)281 cited
- → The asymmetric influence of cognitive and affective country image on rational and experiential purchases(2014)71 cited
- → The influence of money attitudes on young Chinese consumers' compulsive buying(2009)67 cited
- → Radar Signal Modulation Recognition Based on Deep Joint Learning(2020)45 cited
- → Exploring Chinese consumer repurchasing intention for services: An empirical investigation(2008)28 cited