Stefanie Robinson
North Carolina State University(US)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Corporate Social Responsibility Reporting, Environmental Sustainability in Business, Environmental Education and Sustainability, Customer Service Quality and Loyalty
Most-Cited Works
- → Choice of Cause in Cause-Related Marketing(2012)322 cited
- → The Impact of Product Name on Dieters’ and Nondieters’ Food Evaluations and Consumption(2011)206 cited
- → Message framing and individual traits in adopting innovative, sustainable products (ISPs): Evidence from biofuel adoption(2016)80 cited
- → The role of message specificity in corporate social responsibility communication(2018)76 cited
- → Would You Like to Round Up and Donate the Difference? Roundup Requests Reduce the Perceived Pain of Donating(2018)41 cited
- → A “good” new brand — What happens when new brands try to stand out through corporate social responsibility(2018)39 cited
- → The Efficacy of Green Package Cues For Mainstream versus Niche Brands(2018)35 cited
- → The Impact of Cause Portfolio Focus and Contribution Amount on Stakeholder Evaluations(2018)4 cited
- → Not-so-speedy delivery: Should retailers use discounts or donations to incentivize consumers to choose delayed delivery?(2024)4 cited
- → Empowering Consumers with Disabilities Through Generative AI Cocreation of Servicescape Information(2025)2 cited