Robert M. O’Keefe
Central Michigan University(US)University of Michigan–Ann Arbor(US)
Publications by Year
Research Areas
Simulation Techniques and Applications, Business Process Modeling and Analysis, Complex Systems and Decision Making, Scheduling and Optimization Algorithms, Digital Marketing and Social Media
Most-Cited Works
- → Validating Expert System Performance(1987)359 cited
- → Cultural differences in the online behavior of consumers(2002)344 cited
- → Virtual store layout: an experimental comparison in the context of grocery retail(2004)300 cited
- → Virtual destination image: Testing a telepresence model(2011)249 cited
- → Web-based customer decision support systems(1998)227 cited
- → Simulation and expert systems- A taxonomy and some examples(1986)209 cited
- → ERP and application integration(2001)