Adilson Borges
École Supérieure de Commerce de Rennes(FR)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies, Customer Service Quality and Loyalty, Consumer Market Behavior and Pricing, Behavioral Health and Interventions
Most-Cited Works
- → Going green for self or for others? Gender and identity salience effects on sustainable consumption(2014)163 cited
- → Does a companion always enhance the shopping experience?(2010)155 cited
- → Avoiding poor health or approaching good health: Does it matter? The conceptualization, measurement, and consequences of health regulatory focus(2013)97 cited
- → Gender orientation and retail atmosphere: effects on value perception(2013)92 cited
- → Managing service recovery experience: Effects of the forgiveness for older consumers(2020)90 cited
- → Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions(2015)78 cited
- → Effects of mall atmosphere on mall evaluation: Teenage versus adult shoppers(2010)75 cited
- → Green consumers and their identities: how identities change the motivation for green consumption(2016)71 cited
- → More on the role of switching costs in service markets: A research note(2010)70 cited
- → Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations: A replication and extension(2014)68 cited