C. P. Rao
Publications by Year
Research Areas
Customer Service Quality and Loyalty, Ethics in Business and Education, Global trade and economics, International Business and FDI, Psychology of Moral and Emotional Judgment
Most-Cited Works
- → Service Firms’ International Entry-Mode Choice: A Modified Transaction-Cost Analysis Approach(1993)1,225 cited
- → Service Firms' International Entry-Mode Choice: A Modified Transaction-Cost Analysis Approach(1993)636 cited
- Choice of Foreign Market Entry Modes by Service Firms: Role of Market Knowledge(1990)
- → The capabilities and performance advantages of market‐driven firms(1999)317 cited
- Using importance-performance analysis to develop health care marketing strategies.(1985)
- → How important are ethics and social responsibility? ‐ A multinational study of marketing professionals(2001)188 cited
- → Toward an Understanding of Religiousness and Marketing Ethics: An Empirical Study(2000)156 cited
- → Moral philosophies of marketing managers(2002)112 cited
- → Ethical decision making: An investigation of services marketing professionals(1996)81 cited
- → Is Cross-Cultural Similarity an Indicator of Similar Marketing Ethics?(2001)62 cited