Sunday O. E. Ewah
Publications by Year
Research Areas
Business Strategies and Management Research, Marketing and Advertising Strategies, Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Housing Market and Economics
Most-Cited Works
- → Appraisal of Capital Market Efficiency on Economic Growth in Nigeria(2009)112 cited
- → Problems and Prospects of Marketing in Developing Economies: The Nigerian Experience(2009)14 cited
- Marketing research as a proactive strategy for the performance of business: The Nigerian experience(2013)
- → Should Marketers Try to Change Consumers Unfavourable Attitude for their Product into Favourable?(2014)2 cited
- → Managing Dissatisfied Customers in Retailing Businesses in Nigeria(2010)1 cited
- → Analysis of Consumers Propensity Towards Foreign Products: A Survey of Shoe Consumers in Two States in Nigeria(2010)