Swee Hoon Ang
National University of Singapore(SG)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Customer Service Quality and Loyalty, Cultural Differences and Values, Consumer Retail Behavior Studies
Most-Cited Works
- → Spot the difference: consumer responses towards counterfeits(2001)537 cited
- → The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes(2006)267 cited
- → The Asian Apocalypse: Crisis Marketing for Consumers and Businesses(2000)195 cited
- → Exploring the dimensions of ad creativity(2000)189 cited
- → Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning(2007)185 cited
- → The ad creativity cube: conceptualization and initial validation(2007)181 cited
- → Understanding consumer animosity in an international crisis: nature, antecedents, and consequences(2008)179 cited
- → Animosity towards economic giants: what the little guys think(2004)173 cited
- → A Typology of Animosity and its Cross-National Validation(2002)164 cited
- Principles of Marketing: An Asian Perspective(2005)