Alex B. Ekeng
Cross River University of Technology(NG)
Publications by Year
Research Areas
Islamic Finance and Banking Studies, Marketing and Advertising Strategies, Microfinance and Financial Inclusion, Consumer Retail Behavior Studies, Business Strategies and Management Research
Most-Cited Works
- → Problems and Prospects of Marketing in Developing Economies: The Nigerian Experience(2009)14 cited
- → Managing Dissatisfied Customers in Retailing Businesses in Nigeria(2010)1 cited
- → Deterioration of Banks Assets between 1999 and 2005 in Nigeria (An In-Depth Discussion)(2010)
- → Efficiency of Banking Operations in an Economy: The Application of Fault Tolerant Computer System in Enhancing Online Transaction(2011)
- → Analysis of Consumers Propensity Towards Foreign Products: A Survey of Shoe Consumers in Two States in Nigeria(2010)