Fanny Cambier
UCLouvain(BE)
Publications by Year
Research Areas
Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Psychometric Methodologies and Testing, Psychological Testing and Assessment, Service and Product Innovation
Most-Cited Works
- → Many Labs 2: Investigating Variation in Replicability Across Samples and Settings(2018)1,006 cited
- → Inferring brand integrity from marketing communications: The effects of brand transparency signals in a consumer empowerment context(2019)97 cited
- → Many Labs 2: Investigating Variation in Replicability Across Sample and Setting(2018)86 cited
- → Co-creators Endorsing their Winning Product Idea in Ads: Dealing with Brand Audiences’ Skepticism: An Abstract(2020)1 cited
- Don, contre-don et sanction - Explications des réactions des non-participants envers les marques pratiquant la co-création(2017)
- Non-Participants and Brands’ Communication of Co-Creational Efforts: a Matter of Trust(2017)
- Slate 2: Zhong, C. B., & Liljenquist, K. (2006) Study 2(2014)
- Fostering the observing brand audience’s willingness-to-engage through the communication of co-creational efforts(2016)
- Slate 1: Critcher, C. R., & Gilovich, T. (2008) Study 2(2014)
- Slate 2: Hsee, C. K. (1998) Study 1(2014)