Self‐power associations: the possession of power impacts women's self‐concepts

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Abstract

Abstract Women's self‐identification with social power was assessed in three studies using the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998 ). In Experiment 1, women held weaker implicit and explicit associations between self and power than did men. Experiment 2 demonstrated that women assigned to a high power group have stronger implicit self‐power associations than do women in a low power group. Experiment 3 showed that women assigned to a high power role have stronger implicit self‐masculine associations than do women assigned to a low power role, but social power did not affect explicit associations with masculinity. These studies suggest that gender differences in implicit self‐concept may be malleable depending on context and social roles. Copyright © 2005 John Wiley & Sons, Ltd.

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