0 citations0 references

Marketing networks as a form of strategic alliance among craft enterprises

International Journal of Nonprofit and Voluntary Sector Marketing2002Vol. 7(3), pp. 229–243

Citations Over TimeTop 10% of 2002 papers

Abstract

Abstract Craft enterprises are a unique form of small and medium‐sized enterprise (SME) and represent an amalgam between the manufacture of products and the fulfilment of artistic vision. Craft enterprises typically have insufficient resources, inadequate access to specialised expertise and limited opportunities to make an impact on the marketplace. One way to redress these limitations and to improve the competitive position of craft enterprises is by forming networks, or cooperative alliances. The case study of ‘Homethrown’, a successful marketing network for potters, provides insight into the advantages and limitations of this type of strategic alliance, as well as guidelines for fostering cooperation and moderating conflict. Copyright © 2002 Henry Stewart Publications

Related Papers

Panel of Experts on Redress, April 2017, Response to Historical Institutional Abuse Inquiry Redress Recommendations: The Panel of Experts on Redress Position Paper and Recommendations(2017)
On the Redress of Crime in Chinese Minority Area(2008)
→ The Shape of Craft(2019)
→ Australian Redress(2022)