Ann M. Torres
Ollscoil na Gaillimhe – University of Galway(IE)
Publications by Year
Research Areas
Digital Marketing and Social Media, Technology Adoption and User Behaviour, Consumer Market Behavior and Pricing, Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty
Most-Cited Works
- → Social networking and online privacy: Facebook users' perceptions(2012)57 cited
- → The Irish wine market: a market segmentation study(2009)46 cited
- → Marketing networks as a form of strategic alliance among craft enterprises(2002)43 cited
- → Discovering diversity in marketing practice(2002)41 cited
- → The Brand Inside: The Factors of Failure and Success in Internal Branding - Special Issue on Irish Perspectives on Marketing Relationships and Networks(2007)35 cited
- → Opaque Web practices among low-cost carriers(2009)17 cited
- → Perceptions of Low-Cost Carriers’ Compliance with EU Legislation on Optional Extras(2013)15 cited
- → Theorising and testing a taxonomy of decision constructs(2014)11 cited
- → Diversity, marketing practice and organisational evolution: Implications for the management of productive evolution(2001)9 cited
- → International Committee of the Red Cross: emblems of humanity(2010)8 cited