The halo effect in store image measurement
Journal of the Academy of Marketing Science1987Vol. 15(3), pp. 44–51
Citations Over Time
Related Papers
- → Halo assembly bias from a deep learning model of halo formation(2023)12 cited
- → The halo effect in store image measurement(1987)74 cited
- → The Halo Effect in Store Image Measurement(1987)6 cited
- → Group support system and explanatory feedback: An experimental study of mitigating halo effect(2015)
- → Halo assembly bias from a deep learning model of halo formation(2023)