Ai-based counterfactual reasoning for tourism research
Annals of Tourism Research2023Vol. 101, pp. 103617–103617
Citations Over TimeTop 10% of 2023 papers
Abstract
• Counterfactual reasoning is a high-level causality-based cognitive approach. • Prior AI tourism research often overlooked potential causal effects in data. • AI-based counterfactual reasoning captures causal effects for tourism big data. • AI-based counterfactual reasoning complements experimental design.
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