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The impact of consumer archetypes on online purchase decision-making processes and outcomes: A behavioural process perspective | doi.page

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The impact of consumer archetypes on online purchase decision-making processes and outcomes: A behavioural process perspective

Journal of Business Research·2018·Vol. 91, pp. 71–82

Citations Over TimeTop 10% of 2018 papers

Sahar Karimi, Christopher P. Holland, K N Papamichail

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