Sahar Karimi
University of Liverpool(GB)Kermanshah University of Medical Sciences(IR)World Health Organization - Afghanistan(AF)
Publications by Year
Research Areas
Digital Marketing and Social Media, Technology Adoption and User Behaviour, Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies, Innovation Diffusion and Forecasting
Most-Cited Works
- → The effect of prior knowledge and decision-making style on the online purchase decision-making process: A typology of consumer shopping behaviour(2015)238 cited
- → Online review helpfulness: Impact of reviewer profile image(2017)224 cited
- → Do learners’ characteristics matter? An exploration of mobile-learning adoption in self-directed learning(2016)114 cited
- → Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth(2022)96 cited
- → The impact of consumer archetypes on online purchase decision-making processes and outcomes: A behavioural process perspective(2018)93 cited
- → The differential impact of “mood” on consumers’ decisions, a case of mobile payment adoption(2019)80 cited