The Socially Conscious Consumer-Another Look at the Data
Journal of Consumer Research1976Vol. 3(2), pp. 113–113
Citations Over TimeTop 10% of 1976 papers
Abstract
Several researchers have attempted to construct models of the socially and ecologically conscious consumer and subject them to empirical test, but results have been largely disappointing. The author looks at the most recent of these attempts and uses its “negative” findings to construct a model which is more sensitive to the political dimensions of consumption activities.
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