Robert N. Mayer
Cranfield University(GB)
Publications by Year
Research Areas
Aviation Industry Analysis and Trends, Environmental Sustainability in Business, Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies, Economic and Environmental Valuation
Most-Cited Works
- → Voice of airline passenger: A text mining approach to understand customer satisfaction(2019)186 cited
- → Toward a Sociology of Consumption(1976)157 cited
- → Passenger perceptions of the green image associated with airlines(2012)94 cited
- The Eye of the Beholder: Individual Differences in Perceptions of Consumption Symbolism(1982)
- → The Consumer Movement: Guardians of the Marketplace.(1990)54 cited
- → Airport classification based on cargo characteristics(2016)53 cited
- → Agency Review of Environmental Marketing Claims: Case-by-Case Decomposition of the Issues(1995)52 cited