Variety Seeking Behavior: An Interdisciplinary Review
Journal of Consumer Research1982Vol. 9(3), pp. 311–311
Citations Over TimeTop 10% of 1982 papers
Abstract
A taxonomy of varied behavior is offered to structure research findings pertaining to the various phenomena termed “variety seeking.” The literature is reviewed within that framework. Seemingly disparate research traditions, one viewing the phenomenon as inexplicable, the other attempting explanation, are shown to be converging. A model encompassing current research is proposed and its parameters scrutinized.
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