Leigh McAlister
The University of Texas at Austin(US)
Publications by Year
Research Areas
Consumer Market Behavior and Pricing, Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies, Economic and Environmental Valuation, Customer Service Quality and Loyalty
Most-Cited Works
- → Variety Seeking Behavior: An Interdisciplinary Review(1982)998 cited
- → A Dynamic Attribute Satiation Model of Variety-Seeking Behavior(1982)537 cited
- → Promotion Signal: Proxy for a Price Cut?(1990)478 cited
- → Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction(1998)422 cited
- → Linking Brand Equity to Customer Equity(2006)390 cited
- → Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction(1998)381 cited
- → Advertising, Research and Development, and Systematic Risk of the Firm(2006)338 cited