Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction
Journal of Marketing Research1998Vol. 35(2), pp. 166–166
Citations Over TimeTop 10% of 1998 papers
Abstract
Susan M. Broniarczyk, Wayne D. Hoyer, Leigh McAlister, Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction, Journal of Marketing Research, Vol. 35, No. 2 (May, 1998), pp. 166-176
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