Susan M. Broniarczyk
The University of Texas at Austin(US)
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Decision-Making and Behavioral Economics, Economic and Environmental Valuation, Cultural Differences and Values
Most-Cited Works
- → The Importance of the Brand in Brand Extension(1994)803 cited
- → Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction(1998)422 cited
- → Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction(1998)381 cited
- → Decision Difficulty in the Age of Consumer Empowerment(2014)231 cited
- → The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data(1994)218 cited
- → The Role of Consumers' Intuitions in Inference Making(1994)216 cited
- → It’s Not Me, It’s You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness(2011)206 cited
- → Integrating Multiple Opinions: the Role of Aspiration Level on Consumer Response to Critic Consensus(1998)193 cited
- → Perceptions of assortment variety: The effects of congruency between consumers’ internal and retailers’ external organization(2005)186 cited