Are all the Effects of Ad-Induced Feelings Mediated by A$_ad$?
Journal of Consumer Research1988Vol. 15(3), pp. 368–368
Citations Over TimeTop 10% of 1988 papers
Abstract
Journal Article Are All the Effects of Ad-Induced Feelings Mediated by A Ad ? Get access Douglas M. Stayman, Douglas M. Stayman Search for other works by this author on: Oxford Academic PubMed Google Scholar David A. Aaker David A. Aaker Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 3, December 1988, Pages 368–373, https://doi.org/10.1086/209173 Published: 01 December 1988 Article history Received: 01 September 1986 Revision received: 01 April 1988 Published: 01 December 1988
Related Papers
- → Once More with Feeling(2016)86 cited
- → The Localisation of Feeling(1918)1 cited
- → Helping People with their Feelings(2009)
- Susquehanna Chorale Spring Concert "Roots and Wings"(2017)
- → Feeling “Cared For”(2018)