Douglas M. Stayman
Publications by Year
Research Areas
Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Media Influence and Health, Color perception and design, Media, Gender, and Advertising
Most-Cited Works
- → Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis(1992)1,006 cited
- → Warmth in Advertising: Measurement, Impact, and Sequence Effects(1986)543 cited
- → The Role of Mood in Advertising Effectiveness(1990)516 cited
- → Situational Ethnicity and Consumer Behavior(1989)367 cited
- → A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness(1994)308 cited
- → Some Effects of Schematic Processing on Consumer Expectations and Disconfirmation Judgments(1992)269 cited
- → Measuring Audience Perceptions of Commercials and Relating Them to Ad Impact(1990)209 cited
- → Are all the Effects of Ad-Induced Feelings Mediated by A$_ad$?(1988)166 cited
- → Identifying feelings elicited by advertising(1988)108 cited