“Deep” and “Surface” Cues: Brand Extension Evaluations by Children and Adults

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Abstract

Journal Article "Deep" and "Surface" Cues: Brand Extension Evaluations by Children and Adults Get access Shi Zhang, Shi Zhang Search for other works by this author on: Oxford Academic PubMed Google Scholar Sanjay Sood Sanjay Sood Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 29, Issue 1, June 2002, Pages 129–141, https://doi.org/10.1086/338207 Published: 01 June 2002 Article history Received: 01 August 2000 Revision received: 01 July 2001 Published: 01 June 2002

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