Sanjay Sood
Lovely Professional University(IN)
Publications by Year
Research Areas
Decision-Making and Behavioral Economics, Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Behavioral Health and Interventions, Consumer Market Behavior and Pricing
Most-Cited Works
- → The Ownership Effect in Consumer Responses to Brand Line Stretches(1999)408 cited
- → Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory Links(2000)313 cited
- → Subjective Knowledge in Consumer Financial Decisions(2013)305 cited
- → Self-Affirmation through the Choice of Highly Aesthetic Products(2012)223 cited
- → Brand Extensions of Experiential Goods: Movie Sequel Evaluations(2006)157 cited
- TagAssist: Automatic tag suggestion for blog posts(2007)
- → On the Psychology of Loss Aversion: Possession, Valence, and Reversals of the Endowment Effect: Table 1(2007)148 cited
- → “Deep” and “Surface” Cues: Brand Extension Evaluations by Children and Adults(2002)129 cited
- → Comparison, Grouping, and Preference(1999)124 cited